Assessment of NRI Investment Satisfaction in Kerala: A Quantitative Approach

Abstract

The investment happiness of non-resident Indians, or NRIs, in Kerala is investigated in this study. NRIs invest in many financial alternatives and send money to India. The study's goal is to ascertain their level of satisfaction with these investments. It also examines the elements that affect their level of satisfaction. The survey was completed by 247 NRIs from Kerala. The questionnaire addressed risk behaviour, financial awareness, and investment decisions. According to the findings, the majority of NRIs are only somewhat content with their investments. Out of all the options, mutual funds had the highest satisfaction rating. Bank deposits had the lowest satisfaction score, followed by real estate. NRIs with higher financial knowledge reported greater satisfaction. Those who were more worried about risk felt less satisfied. Emotional reasons like staying connected to Kerala also played a role in their investment decisions. Banks advisors and policymakers can use these insights to improve services. The study also suggests that improving financial awareness among NRIs will lead to better investment outcomes. Future studies can include more types of investments and compare results across different Indian states.