Eco-Conscious Storytelling in Hindi Cinema as a Tool for Environmental Awareness

Abstract

In the modern era, modes of social messaging and awareness have shifted toward advertising, short films, social media content, and regional and national cinema. The powerful narratives of cinema and visual representations can shape perception and reinforce awareness of the climate crisis. This paper critically examines embedded eco-conscious messages in select Hindi films and generates knowledge about cinema as a tool for environmental awareness. The study employs Narrative Analysis, a qualitative research method. The methodology is salient in its aim of establishing an understanding between Hindi Cinema and ecological awareness. This work is based on the principles of eco-critical film analysis. Purposive sampling has been chosen for the analysis. The researchers examine select Hindi films that focus on the environmental challenges and their repercussions. These films, when analysed together, depict a multitude of environmental degradation through visual representations and unique storytelling. In conclusion, this study suggests that cinema plays a vital role in fostering eco-consciousness among the audience by bringing diverse narratives.