Understanding Socio-Digital Dynamics: A Multifaceted Study of Social Media Use and Its Conditional Influence on Academic and Cultural Engagement Outcomes Among Post-Millennial Learners.

Abstract

The increased  association  of social media into the everyday  lives of post-millennial scholars  has increased   significant interest in its academic and socio-cultural implications. This study examines the impact of social media usage on academic performance, stress and anxiety levels, and digital cultural engagement among learners in Navi Mumbai .This research paper is  using a quantitative approach. Statistical analyses, including regression, t-tests, Chi-square, and correlation, which implies  that social media usage does not have a statistically significant influence on academic outcomes, psychological well-being, or cultural engagement when considered in terms of overall usage patterns. The findings indicate that social media variables explain only a minimal variation in academic performance and show no meaningful association with stress levels or community bonding. These results suggest that the effects of social media are complex and are influenced more by qualitative factors such as purpose of use, content type, and user behavior rather than mere usage intensity, highlighting the need for a more complex  and multidimensional understanding of socio-digital interactions.