A Study on the Influence of Digital Media on Career Choice in Dance among Youth in Surat City

Abstract

The present study titled “A Study on the Influence of Digital Media on Career Choice in Dance Among Youth in Surat City” aims to understand how digital media platforms influence youth interest and career decisions in the field of dance. In recent years, platforms such as Instagram and YouTube have become important sources of entertainment, learning, and career inspiration among young people. The study mainly focused on examining the impact of digital media platforms, the role of social media influencers, and youth perception toward dance as a professional career. A descriptive research design was adopted for the study, and primary data were collected from 300 respondents in Surat City through a structured questionnaire. Convenient sampling technique was used for data collection. Statistical tools such as frequency analysis, descriptive statistics, reliability test, normality test, Chi-square test, Spearman correlation, and One Sample t-test were applied for analysis. The findings revealed that digital media significantly influences youth interest in dance careers. The Chi-square value was found to be 32.518 with a significance value of 0.000, indicating a strong impact of digital platforms on career interest. The Spearman correlation value of 0.684 showed a positive relationship between social media influencers and career motivation. The study also found that youth have a positive perception toward dance as a professional career due to increased online exposure and recognition. Overall, the research highlights that digital media has transformed dance from a hobby into a recognised professional opportunity among modern youth.