Impact of Demographic Variables on the Factors Influencing Internet Banking Services Adoption in Punjab

Abstract

Electronic banking has experienced fiery growth and has altered traditional practices in banking. Now it has become synonym for wide variety of automated services of which one of the significant types of service is Internet banking. Various researchers have been organized to identify the factors affecting adoption of internet banking but the effectiveness of these factors may have reduced with time. So, it is indispensable to check the effectiveness of these factors. Enormous research studies on factors affecting customer adoption of e-banking have been done in foreign and other states of India. But only a few studies have been conducted in Punjab. However, only few studies have been conducted to address the security and privacy issues. Moreover, these studies primarily focused on prevailing security and privacy practices of banks regarding E-Banking channel rather than customer’s perceptions. From the available sources, a very few studies have been found which have been conducted in India to understand the factors affecting e-banking, status of internet banking, satisfaction regarding use of E-Banking services. Thus, such gaps have been found based on available literature and present study attempts to fill the gaps.  A sample of more than 417 was found to be the most sufficient for the study. The study was conducted in Punjab state of India. The data was collected from three districts viz. Amritsar, Jalandhar, and Patiala. In the present study various standardized scale items were used. The overall extent of usage of internet banking is mediocre.