Effect of Offers and Discounts by the Organized Retailers of Fashion & Clothing on Customer Satisfaction - A Case Study of Ranchi City.

Abstract

The changing marketing strategies and environmental impact has brought the drastic transformation in the way of making customers apprised with the marketing tools like promotion and discounts. This study measures the effect of discounts and offers on customer satisfaction among shoppers of clothing and fashion in organized retail. The study gives an overview of the variables that influences the buyer's decision of buying and also to look at the buyer’s perception on the discount and promotional offers given by organized retailers of fashion and clothing products. The objective of this study is to ascertain the effect of offers and discounts given by organized retailers on customer satisfaction.