Effectiveness of Social Media Recruitment Platforms – Applicants Percep-tion

Abstract

The recruitment landscape has transformed particularly for Generation Z due to the growing reliance on social networking platforms.  This study examines how job applicant’s perceptions on the overall effectiveness of social media recruiting platforms are influenced by perceived advantages, perceived ease of use and perceived effectiveness, the factors that stems from the Technology Adoption Model.  The data were collected using the questionnaire and statistically analysed using the SmartPLS to examine the impact of these constructs on the effectiveness of social media recruitment outcomes.  The findings demonstrate how initiatives to improve platform features and increased transparency is essential to meet the growing demand of the job seekers.  This study offers information specific to the Indian market along with useful suggestions for social media recruitment platforms optimisation.