Digital CSR Information Disclosure Through ICT Platforms and Its Influence on Consumer Purchase Intention

Abstract

The growing adoption of Information and Communication Technology (ICT) has transformed how organisations communicate their Corporate Social Responsibility (CSR) initiatives to consumers. This study examines the effect of digitally communicated CSR information on consumer purchase intention among 100 urban consumers in Chennai. Primary data were collected through a structured questionnaire using convenience sampling. The study considers four dimensions of digital CSR disclosure: accessibility, transparency, digital communication, and credibility of CSR information. Multiple regression analysis was employed to assess their predictive effect on consumers’ purchase intention. The findings reveal that digital CSR disclosure significantly contributes to purchase intention, with information accessibility emerging as the strongest predictor, followed by transparency, digital communication, and credibility. The study highlights that organisations can strengthen consumer responses by providing CSR-related information that is accessible, transparent, credible, and effectively communicated through digital channels. These findings emphasise the strategic role of ICT-enabled CSR communication in fostering consumer engagement and supporting responsible business practices.