Determinants of Consumer Loyalty in Quick Commerce: An Economic and Behavioral Perspective

Abstract

Quick commerce fast paced growth affected and transformed consumer behaviours particularly in urban consumer that required quick delivery of goods and shifting their loyalty those organization who are committed for efficient and error free services. These changes emphasizing to understand the factors driving consumer loyalty. This study investigates shows how service quality, consumer expectations, personalization, sustainability, and perceived value affect consumer loyalty in quick commerce. Where a quantitative research design is used to collect 460 urban consumers responses through a structured questionnaire. Structural Equation Modeling (SEM) was employed to test the hypothesized relationships. The results indicate that all factors significantly influence consumer loyalty, with perceived value having the strongest impact.