Role of Investment Apps in Influencing Financial Literacy and Investment Decision Making: An Empirical Study

Abstract

The rapid growth of digital technology has transformed the way individuals access financial information and make investment decisions. Investment applications have emerged as important digital tools that enable users to explore investment opportunities, monitor financial markets, manage portfolios, and invest in financial instruments like mutual funds, stocks, bonds, and exchange-traded funds. The study aims to examine the role of investment apps in influencing financial literacy and investment-decisions among individuals, it focuses on how app features, user-friendly interfaces, access to financial information, educational resources, real-time market updates, and personalized recommendations, contribute to user’s financial knowledge and investment behavior. The study also seeks to understand whether investment apps improve user’s awareness of risk, returns, diversification, and financial planning, thereby supporting informed investment decisions. The result highlights the potential of investment applications to promote financial awareness and informed investing while recognising the need for users to evaluate financial risks and avoid decisions based solely on app-generated recommendations. A sample of 243 was collected to find the result of the study. The factors influencing the Role of Investment Apps in Influencing Financial Literacy and Investment Decision Making are Financial Literacy, Ease of Use and Accessibility, Investment Awareness and Engagement and Recommendations and Personalization.